Watch the reelClose player
Aqiesh, in her own words
Aqiesh introduces herself to the camera in a reel from the collective’s feed.
Original reel on Instagram ↗Building Bonds That Last Forever.
A Singapore creative collective specialising in affiliate marketing, paid partnerships and food reviews.
Meet the collective ↓
Our creators work across beauty, food, watches and everyday products. This selection includes projects Ana Malika made before OSC was founded.
Watch the reelClose playerAqiesh introduces herself to the camera in a reel from the collective’s feed.
Original reel on Instagram ↗At the ByteDance MCN × Seller Meet in Hangzhou, OneDay featured Ana Malika’s TikTok Shop videos in its presentation to sellers. Her work gave the room a look at how a Malay Singaporean creator introduces products to shoppers in Singapore.
Watch on TikTok
Watch on TikTok
Watch on TikTok
Watch on TikTok
Ana Malika featured Tangin watches in a paid partnership video.
Ana Malika shows viewers the chilli crab and introduces Tash Tish Tosh’s islandwide delivery menu.
Watch the reviewClose playerAna’s feed includes a Strongcore vacuum, a kitchen tap attachment and a 47-piece tool kit.




Bahri. S conducted primary and secondary research for these enterprise clients before OSC launched.

Ana Malika featured Tangin watches in a 2025 paid partnership video.

Ana Malika is an official Medicube ambassador. The brand featured her in its Ageless Brightening Bundle.
Careleaf featured Ana alongside its three-product bundle.
These names appear in Ana’s TikTok One Authorized tab on opportunities opened in 2025. The entries record permission to promote selected posts.

Page 25 of the accepted manuscript credits Bahri, S. as a co-author of the Spencer et al. report.
Download the accepted manuscript (PDF)

One of L.Sam’s cat-food videos reached 353,446 views.

We choose products we can demonstrate on camera. A tap attachment gives us a before-and-after shot. A vacuum gives us a viewer’s question to answer. Clicks, orders and comments help us choose the next video.
We work with a brand on the brief and give the creator room to make it their own. Our portfolio includes Ana Malika’s 2025 paid video for Tangin Luxury Watches.
We take the camera to the table. What did we order? What did it taste like? What would we go back for? Our reviews include Tash Tish Tosh and Flippin’ Good.
Sanpo Yoshi is the principle behind our plan. A partnership should work for the seller, the creator and the customer.
We aim to negotiate extra commission with shops and pass a higher percentage to creators, giving them a reason to stay and the freedom to choose products they trust.
We plan each release around product research, the demonstration that best explains it and when buyers are likely to care.
We plan to run meetups where affiliates can bring shop offers, compare commission terms and get practical help running campaigns.
Shop promotions, paid partnerships and performance campaigns would fund the collective. On commission deals, the plan is to agree the creator’s share up front and use the balance to run the campaign.
We plan to work with a teacher in Malaysia to meet aspiring creators through community outreach and train them to choose products, film demonstrations and learn from buyer feedback.
We want a small team willing to investigate concerns about a product and pull a promotion when customer trust is at stake.

We’re hiring · Singapore
Paid · Part-time / freelance
We’re looking for someone who can pitch an idea, act in it and shoot it. One day you might demo a product on camera. Another day you might film a food review or bring another creator into a shoot.
Filmmaking or videography experience is a plus. Students and fresh graduates are welcome. Send one clip you’ve appeared in or filmed, tell us what you did on it, and include your availability. A personal TikTok or school film is welcome.
Apply by Instagram DM ↗Brands, send us the product you’d like to put on camera.
Creators, send us a video that feels like you.