Singapore · Est. 2026

Ouroboros
Snare Collective

Building Bonds That Last Forever.

A Singapore creative collective specialising in affiliate marketing, paid partnerships and food reviews.

Meet the collective ↓
An ouroboros formed from fine golden coils against charcoal
OSC / Ouroboros study
First-year reach across our talent network
80M
Current average monthly revenue generated for Singapore shops
S$250,000

Selected Creator-Commerce Experience

Our creators work across beauty, food, watches and everyday products. This selection includes projects Ana Malika made before OSC was founded.

Creator spotlight · Hangzhou, China

Ana Malika on screen in Hangzhou

At the ByteDance MCN × Seller Meet in Hangzhou, OneDay featured Ana Malika’s TikTok Shop videos in its presentation to sellers. Her work gave the room a look at how a Malay Singaporean creator introduces products to shoppers in Singapore.

A speaker presents Ana’s work on two screens at the Hangzhou seller meet.
OneDay’s presentation at the seller meet.
Two attendees beside TJean appliances at the event.
At the TJean display. OSC and TJean work together across China, Singapore and Malaysia.

On TikTok with Ana & Putri

Paid partnership · 2025

Tangin Luxury Watches

Ana Malika featured Tangin watches in a paid partnership video.

Skincare demonstration

Medicube mud mask

Bahri. S wearing Medicube’s blue clay mask
Bahri. S demonstrates Medicube’s Zero Pore Blackhead Mud Mask.
Food review ·

Tash Tish Tosh

Ana Malika shows viewers the chilli crab and introduces Tash Tish Tosh’s islandwide delivery menu.

Ana holding a tub of chilli crabWatch the reviewClose player
Open on TikTok ↗
Affiliate marketing

Product demonstrations

Ana’s feed includes a Strongcore vacuum, a kitchen tap attachment and a 47-piece tool kit.

Clients & credits.

Research clients
Cox Enterprises
Netflix · BCMG · Cox Enterprises

Bahri. S conducted primary and secondary research for these enterprise clients before OSC launched.

Paid brand partnership
Tangin Swiss Watches
Tangin Luxury Watches

Ana Malika featured Tangin watches in a 2025 paid partnership video.

Brand ambassador
Medicube
Ana Malika × Medicube

Ana Malika is an official Medicube ambassador. The brand featured her in its Ageless Brightening Bundle.

View the Medicube bundle ↗

Featured shop bundle
Careleaf

Careleaf featured Ana alongside its three-product bundle.

View the Careleaf bundle ↗

Food reviews
Tash Tish Tosh · Flippin’ Good

Watch Ana’s Tash Tish Tosh review

Spark Ads authorizations
Medicube · MILO · JISULIFE · Judydoll · Kinohimitsu

These names appear in Ana’s TikTok One Authorized tab on opportunities opened in 2025. The entries record permission to promote selected posts.

View the Kinohimitsu authorizationTikTok One listing Kinohimitsu Beauty Activ as Authorized

Inside OSC.

Portrait of OSC director Bahri. S
Director · 董事

Bahri. S

Research and commercial experience

  • Authored Cytokine Panel Markers (October 2021), covering CCL5 (RANTES), TNF-alpha, VEGF and GM-CSF. Other healthcare briefs covered inflammatory markers and emerging technologies.
  • Conducted primary and secondary research for Netflix, BCMG and Cox Enterprises. The research firm had a US$150,000 minimum per enterprise contract.
  • Lead product selection and video strategy for a TikTok Shop operation generating about S$250,000 per month on average for shops in Singapore.

Page 25 of the accepted manuscript credits Bahri, S. as a co-author of the Spencer et al. report.

Download the accepted manuscript (PDF)
Encik Tomi holding entry number 0031 at the TikTok Shop Creator Icon event
Encik Tomi · Malaysia

Our exclusive talent network我们的独家达人阵容

Singapore division 新加坡分部
Ana
Malaysia division 马来西亚分部
Putri (elm’s) · Encik Tomi
AI division 人工智能分部
Val
Animal division 动物分部
L.Sam
L.Sam sitting by a window

L.Sam on TikTok

One of L.Sam’s cat-food videos reached 353,446 views.

See the TikTok highlightsPet video highlights and TikTok analytics for the cat-food video

What we do.

Affiliate marketing

We choose products we can demonstrate on camera. A tap attachment gives us a before-and-after shot. A vacuum gives us a viewer’s question to answer. Clicks, orders and comments help us choose the next video.

Paid partnerships

We work with a brand on the brief and give the creator room to make it their own. Our portfolio includes Ana Malika’s 2025 paid video for Tangin Luxury Watches.

Food reviews

We take the camera to the table. What did we order? What did it taste like? What would we go back for? Our reviews include Tash Tish Tosh and Flippin’ Good.

Our plan.

Sanpo Yoshi is the principle behind our plan. A partnership should work for the seller, the creator and the customer.

Creator advantage

We aim to negotiate extra commission with shops and pass a higher percentage to creators, giving them a reason to stay and the freedom to choose products they trust.

Create trends

We plan each release around product research, the demonstration that best explains it and when buyers are likely to care.

Affiliate support

We plan to run meetups where affiliates can bring shop offers, compare commission terms and get practical help running campaigns.

How OSC earns

Shop promotions, paid partnerships and performance campaigns would fund the collective. On commission deals, the plan is to agree the creator’s share up front and use the balance to run the campaign.

Finding talent in Malaysia

We plan to work with a teacher in Malaysia to meet aspiring creators through community outreach and train them to choose products, film demonstrations and learn from buyer feedback.

Protecting customers

We want a small team willing to investigate concerns about a product and pull a promotion when customer trust is at stake.

See the original planOSC’s original six-part plan, summarised above

We’re hiring · Singapore

On-camera UGC Creator

Paid · Part-time / freelance

We’re looking for someone who can pitch an idea, act in it and shoot it. One day you might demo a product on camera. Another day you might film a food review or bring another creator into a shoot.

  • Write, perform, film and edit short videos for TikTok and Instagram.
  • Reach out to creators and shops, arrange shoots and follow up.
  • Run OSC’s social accounts, from planning posts and writing captions to replying to viewers.

Filmmaking or videography experience is a plus. Students and fresh graduates are welcome. Send one clip you’ve appeared in or filmed, tell us what you did on it, and include your availability. A personal TikTok or school film is welcome.

Apply by Instagram DM ↗

Work with us.

Brands, send us the product you’d like to put on camera.
Creators, send us a video that feels like you.

Message @snarecollective on Instagram ↗